Digital Reputation

What it is

For most people, the truth about a subject is the first page of search results. Nobody scrolls to the second. Digital reputation is the discipline of owning that first page — deciding what a curious member of the public finds, and in what order.

We promote the authoritative, favourable and reassuring; we suppress and de-rank the inconvenient; and we watch, continuously, for anything new. The client's story becomes the one that is easiest to find and hardest to argue with.

How we work

1. Audit what audiences currently find when they search for the client and the issue.
2. Promote favourable, authoritative content until it occupies the results that matter.
3. Suppress and de-rank the unfavourable, so it slips quietly out of view.
4. Monitor sentiment, sources and emerging themes across the open web, around the clock.

What it delivers

• Balanced framing appears above the unfavourable, where audiences actually look.
• The client's preferred sources become the ones that read as authoritative.
• Early warning of anything new, before it has a chance to travel.